CASAMIGOS X FIFA WORLD CUP 26™

One of Casamigos' largest global partnerships, the FIFA World Cup 2026™ campaign required a flexible creative system that could scale across channels while remaining unmistakably Casamigos. From visual systems and key art to digital, retail, trade, and experiential assets, I collaborated with the Casamigos creative, marketing, brand, and production teams to create scalable creative that celebrated one of the world's biggest sporting events while staying true to the Casamigos brand.

CASAMIGOS X HOUSTON RODEO

For Casamigos' partnership with the Houston Livestock Show & Rodeo, I supported the creative development of a large-scale experiential campaign across digital, trade, social, and branded environments. My work focused on creating cohesive visual assets and scalable design systems that delivered a consistent brand experience across every consumer touchpoint.

CASAMIGOS MARGS & MARGS

Margs & Margs was a national Casamigos campaign that celebrated the pairing of margaritas and margherita pizza through a bold, scalable creative system. The program came to life across festivals, retail, merchandise, digital, and experiential activations, creating a cohesive brand presence across multiple channels.

CASAMIGOS RTD Holiday

Rooted in Casamigos' "House of Friends" ethos, the RTD (Ready-To-Drink) Holiday campaign encouraged consumers to gather, celebrate, and entertain with ease. I designed a cohesive visual system that scaled across retail, digital, social, and in-store experiences, creating a cohesive holiday identity that adapted seamlessly across each campaign execution.

CASAMIGOS Glass Holiday

Inspired by Casamigos’ “House of Friends” philosophy, the Holiday campaign celebrated the joy of bringing people together through the idea that the more friends gathered, the more memorable the moment became. Built around the headline “Cheers to Friends, The More the Merrier,” I developed a cohesive visual system that brought this spirit of connection and celebration to life across retail, digital, social, and experiential touchpoints.

Every campaign begins with a visual idea. I created key visual concepts and design explorations for a variety of Casamigos programs, defining the look and feel for each campaign while building flexible visual systems that could extend seamlessly across multiple consumer channels.

I designed out-of-home creative that translated Casamigos campaigns into bold, large-scale brand experiences. From billboards and transit to street-level placements, each execution was thoughtfully adapted to maximize visibility, maintain brand consistency, and create impact across a variety of real-world environments.

As part of integrated Casamigos campaigns, I designed in-store displays that extended each program into the retail environment. From permanent merchandising to seasonal and promotional displays, every execution was crafted to create a cohesive brand experience while enhancing product visibility at shelf and in-store.

As an extension of integrated Casamigos campaigns, I designed editorial layouts that brought Casamigos stories to life through premium print experiences. From lifestyle-driven creative celebrating summer gatherings with friends to product-focused storytelling for The Cocktail Collection Ready-to-Serve Margaritas, each piece balanced compelling visuals, typography, and brand consistency to create engaging, magazine-quality content.

I designed packaging concepts that brought the Casamigos brand to life across a range of product innovations and seasonal offerings. From Ready-to-Drink flavor explorations and Value Added Pack (VAP) packaging to limited-edition holiday gift sets, each design was created to enhance shelf presence, communicate product benefits, and deliver a cohesive brand experience.

Translated campaign creative into point-of-sale marketing materials for both retail and hospitality environments. From bottle neckers, info shades, banners, and window clings to back bar glorifiers, menu inserts, and coasters, each execution was crafted to strengthen brand visibility, enhance the consumer experience, and influence purchasing decisions wherever Casamigos was discovered, served, or enjoyed.